BBA Semester 4 Textbooks

Second Year BBA Semester 4 Textbooks as per Pune University’s CBCS Pattern. Shop on our website www.pragationline.com to avail great discounts. Book Set Available on Amazon and Flipkart. E-Books Available on Kopykitab.com.

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Books:

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Core Courses

1. Decision Making and Risk Management

2. International Business Management

3. Entrepreneurship and Small Business Management

4. Production and Operation Management

SY BBA Semester 4 Core Courses Textbooks

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Marketing Management

1. Advertising and Promotion Management

2. Digital Marketing

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Human Resource Management

1. Human Resource Management Functions and Practices

2. Employee Recruitment and Record Management

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Financial Management

1. Financial Services

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